The word "artificial" may not be the right term to use to describe "Artificial Intelligence", because "artificial intelligence" is anything but fake, false, phony, or a sham. Maybe a better term is "Augmented Human Intelligence", or a phrase that highlights both the importance of augmenting the human's intelligence as well as to alleviate the fears that AI means humans become "meat popsicles".
In order to "monetize" the growing bounty of data, you're going to need to become an expert at advanced analytics to tease out the customer, product, service, and operational insights that are the real sources of economic value.
The "How"
You can't get to the "What" and the "Why" by focusing on the "How", but it is also important to understand the "How" in order to be able to envision the "What" and "Why".
